SEO-FAQs ( Frequently Asked Questions ) for better management
SEO-FAQs is a prime learning part of SEO Strategy. SEO is able to yield better results based on its effective formulation and management. Search Engines are more sensitive and responsive to effective SEO management. The On-page optimization and the Off-page optimization are two principal ingredients of SEO strategies.
SEO practitioners are confronted with many useful and interesting questions during planning and implementing their SEO activities.
Some major FAQs are compiled and presented below for necessary information and actions accordingly:
What is key words stuffing?
Keyword stuffing is a phenomenon in which a web page is loaded with keywords in the meta tags or in content of a web page. Search Engine may penalize a website leading to banning of a particular website for Keyword stuffing either temporarily or permanently.
What is the distinction between internal and inbound links?
Internal links are links from one page to another within the same website. This allows users to navigate a website.
code for internal link:
<a href=”http://www.your domain.com/” title=”Keyword Text”>Keyword Text</a>
An inbound link is a hyperlink that comes to your site from another Web site. Inbound link is also called back link.
How many internal links can be used on a web page?
It depends on nature of content and web page. Avoid internal link stuffing just for the sake of internal links.
What is a robots.txt file?
Robots.txt is a text file which is created to instruct search engine robots to crawl and index pages on the websites.
What is a Sitemap ?
A Sitemap is an XML file is an index of all the pages of a website. This file allows search engines to crawl the website more deeply.
What is Alt Text?
Alt Text is referred to as alternate text and is inserted in the image as hyperlink. Important keyword is placed in the alt text. Search Engines cannot read image .This alt text helps search engine to recognise the image.
What is a good back link?
Good back link is one which is created in a relevant website having good page rank and good reputation with search engines.
What is website loading speed?
Website loading speed refers to as how fast a web site is loaded to viewers.
What is the distinction between a “Do follow link” and “No follow link”?
In very simple term , a “Do follow” link is a clickable link and a “No follow” link is a non clickable link.
What is anchor text?
Anchor text is a text which is hyperlinked to another page or a site. Anchor text needs to be relevant to the linking page.
How many ads for a website?
This should be done judiciously. “Ads stuffing” is always discouraging as it may affect the rank and quality of a website.
Does broken links affect SEO?
Yes, broken links in the websites can hurt your SEO significantly including removing of involved pages from the Google indexing list.
Is it fine to make back link to home page only?
No, the back links should spread to all pages in order to give a natural flavor to the website.
What should be the structure of content for SEO?
The content should be target oriented and user friendly. Simple language with suitable sub-headings and small and relevant paragraphs. Content heading/title should be attractive. Title and content should contain suitable keywords and keywords phrases.
What is the difference between On-page and Off-page optimization?
On page optimization is done within the website and off page optimization is done outside the website. On page optimization involves indexing with search engines mainly and the off page optimization involves creating back links.
What is black hat SEO?
Black hat SEO is a practice which is done by way of violating the guidelines and rules as set by the search engines. A website can be penalized and banned by Search Engines for practicing the black hat SEO.
What is SEM?
SEM is the abbreviated form of Search Engine Marketing. SEM is a kind of Internet or digital marketing practices aimed at promoting a websites by increasing their visibility in search engines results pages (SERPs) through various forms of advertising like PPC ads, banner ads, e-mail marketing.
What is SMM?
SMM is called Social Media Marketing. This is a most popular and important digital marketing practice in the modern world. The websites or contents of a particular website are promoted through different SMM networking sites like Facebook, Twitter, Linkedin, Google+, etc.
What is SERP?
SERP means Search Engine Result Page. This is the visible page after a search is conducted.
What is the distinction between keyword and keyword phrases?
A keyword is a single word related to a specific product or services which is used for searching purpose with the search engines. A keyword phrase is the combination of words including key words. Suitable keywords and keywords phrases are identified by using appropriate key word research tools. Web contents are optimized by using those keywords and keywords phrases.
What is the distinction between SEO and Digital Marketing?
SEO prepares a website for effectively crawling by the search engine spiders or robots. SEO constitute a small part of digital marketing.
Digital Marketing exposes a website both online and through mobile technology. Digital marketing involves various wings of marketing services like SEO, SEM, SMM, E-mail Marketing, SMS, and aimed at promoting product and services and driving traffic to websites.
What is “Crawler”?
Robots, Spiders and Crawlers are different “Aides” for search engines. They scan the web pages as submitted to search engines. They collect data following web page links and facilitate to orderly indexing by the search engines.
What is white hat SEO?
White hat SEO is the best practice SEO. Here SEO is done following the appropriate guidelines and rules as prescribed by search engines.
SEO is a single most important action to be implemented effectively in order to produce better search engines results and to improve Google Page Rank and Alexa Rank. The above SEO-FAQs for SEO and the related answers will help to implement SEO effectively. This is not the exhaustive list of FAQs for On page optimization and off page optimization. Nevertheless, content is the “King”. Write unique, creative, interesting, compelling and engaging content and win the game accordingly.