What is SWOT analysis?

SWOT Analysis appears to be a potential management tool to ascertain the current situation of any project or organization or even individual. Both internal and external factors influence the findings of SWOT analysis.

The word SWOT is used to represent the following:

  • S=Strengths
  • W=Weaknesses
  • O=Opportunities
  • T=Threats

“Strengths” and “Weaknesses” are internal conditions of any project or individual and “Opportunities” and “Threats” are external conditions that affect the project or organization. SWOT analysis enables the management to identify positive and negative aspects of project or organization. This analysis helps the management for re-planning and re-directing the project or organizational strategies, if necessary.

The typical SWOT Analysis model is shown below:

Strengths                                                                     

  • Fund is adequate
  • Target beneficiaries are cooperative
  • Donors are supportive

 Weaknesses

  • Staff is not professionally skilled
  • Monitoring system is weak
  •  Irregularity in project purchases

Opportunities 

  • Donors are positive for more funding.
  • Scope to expand the project in other areas

 Threats

  •    Local leaders are not cooperative
  •   Media is not cooperative

The SWOT analysis opens the gate for self criticism and improvement for project or organization. The project or organization can capitalize the “Strengths” and “Opportunities” and reduce the magnitude of “Weaknesses” and “Threats” accordingly. The SWOT Analysis can enhance the capacity for project problem analysis. SWOT Analysis can also contribute greatly to the effective monitoring and evaluation of any project.

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