What is On-page Optimization?

On-page optimization refers to the kind  of  SEO (Search Engine Optimization)  which is implemented within the particular website. The prime objective of the on-page optimization is to improve the position of the website  in the search rankings. Effective on page optimization promote the specific website in  obtaining improved Google Page Rank and Alexa Rank in terms of quality and popularity of the website. Impact of SEO in developing effectiveness of a website is tremendous.

Salient features of on-page optimization

An effective on page optimization process involves the following major features and steps::

Formulating  Meta tag

There are different ways and set principles to add Meta tags (title, key words, meta description)  in different platforms. Title, keyword and meta description of content should be formulated and incorporated  in the blog site, html site or CMS sites appropriately following  the respective guidelines and  set principles accordingly. The Word Press site has the inbuilt system of using a specific plug-in  (all in one SEO Pack) for adding this meta tags easily.

Text Formatting/Using Heading tag

It is necessary to add appropriate heading tags in the content or posts intended for on page optimization. The heading tags range from h1-h6. The title of the blog post should have h1 tag invariably. The method of using heading tags are different for html and CMS sites. In CMS sites  the title automatically takes h1 tag. h2, h3 and other tags can be used for headings and sub-headings as the case may be. But the h1 tag should be used only once for the title of the post. Text formating keys like bold, italic, etc should be used judiciously in the optimization process.

Using image Alt-tag

Using image alt-tag is very important in case of on-page optimization. Google gives weight to to using this image tag rather than the image itself. Different website building platforms have different systems for adding this image tag to an image.

Maintaining  Keyword density

Maintaining key word density within the content  is a prime task in case of on page optimization. Appropriate and relevant Key words can be selected by using available key word research tool. The key word density for a particular post should not exceed 4.5% which may vary from post to post of a website it again depends on the nature of post contents.

Writing SEO  friendly content

Content is the king for any website. User friendly and SEO friendly content is the pre-requisite for any website and for on-page optimization in order to be successful in effectively promoting as well as marketing the website across the world vis-a-vis the targeted users.

Indexing in Google

The website is indexed to Google primarily after the website is ready with the SEO optimized content and others.. This indexing is done by using specific Google site for this purpose..

Indexing in Bing

Similarly as Google the website is indexed to Bing primarily  by using specific Bing site.

Building XML Sitemap

It is the time to build XML Sitemap for the website after optimizing the content of the website as mentioned in the foregoing sections. The XML Sitemap can be built with the help of specific available XML sitemap building tools and following specific  steps as guided by the said tool . The said XML Sitemap can be built by using a specific XML Sitemap building plug-in for those who are using Word Press  as a platform for developing a website.

Adding  the Sitemap to Google Webmaster Tools

The Sitemap as prepared earlier is now added  to Google Webmaster tools through designated Google site and following specific guidelines and directions as set by the Webmaster Tools. Google happens to monitor the functions of the website through this Webmaster tools.

Adding the Sitemap to  Bing Webmaster tools

Similarly as done in Google the Sitemap is added  to Bing Webmaster Tools through specific Bing site and following specific guidelines and directions as set by the Bing Webmaster Tools.Bing happens to monitor this site through Bing Webmaster Tools.


On-page optimization as a  part of total SEO  Strategy  is a vital function and sine qua non in order to indexing the website in different search engines like Google and Bing.  This helps promote the familiarity, quality and the popularity of a website to the Search Engines and subsequently among the targeted users across the world. This on page optimization together with effective off page optimization contributes to enhancing the Google Page Rank and Alexa Rank overtime. Justifiably, there is no alternative but to making effective on-page optimization in order to establish a successful  website as desired.

Read for  Off Page Optimization  in improving Google Page Rank and Alexa Rank.