SEO-FAQs is a prime learning part of SEO Strategy. SEO is able to yield better results based on its  effective formulation and management. Search Engines are more sensitive and responsive to effective SEO management. The On-page optimization and the Off-page optimization are two principal ingredients of SEO strategies.

SEO  practitioners are confronted with many useful  and interesting questions during planning and implementing their SEO activities.

Some major FAQs are compiled and presented below for  necessary information and actions accordingly:

What is key words stuffing?

Keyword stuffing is a phenomenon  in which a web page is loaded with keywords in the meta tags or in content of a web page. Search Engine may penalize a website leading to banning of a particular website for Keyword stuffing  either temporarily or permanently.

What is the distinction between internal and inbound links?

Internal links are links from one page to another within the same website. This allows  users to navigate a website.

code for internal link:

<a href=”http://www.your” title=”Keyword Text”>Keyword Text</a>

An inbound link is a hyperlink  that comes to  your site from another Web site. Inbound link is also called back link.

How many internal links can be used on a web page?

It depends on nature of content and web page. Avoid internal link stuffing just for  the sake of internal links.

What is a robots.txt file?

Robots.txt  is a text file which  is created to instruct search engine  robots  to crawl and index pages on the websites.

What is a Sitemap ?

A Sitemap is an XML file is an index of all the pages of a website. This file allows search engines to crawl the website  more deeply.

What is Alt Text?

Alt Text is referred to as alternate text and is inserted in the image as hyperlink. Important keyword is placed in the alt text. Search Engines cannot read image .This alt text helps search engine to recognise the image.

What is a good back link?

Good back link is one which is created in a relevant website having good page rank and good reputation with search engines.

What is website loading speed?

Website loading speed refers to as how fast a web site is loaded to viewers.

What is the distinction between a “Do follow link” and “No follow link”?

In very simple term , a “Do follow” link is a clickable link and a “No follow” link is a non clickable link.

What is anchor text?

Anchor text is a text which is hyperlinked to another page or a site. Anchor text needs to be relevant to the linking page.

How many ads for a website?

This should be done judiciously. “Ads stuffing” is always discouraging  as it may affect the  rank and quality of a website.

Does broken links affect SEO?

Yes, broken links in the websites can hurt your SEO significantly including removing of involved pages from the Google indexing list.

Is it fine to make back link to home page only?

No, the back links should spread to all pages in order to give a natural flavor to the website.

What should be the structure of content for SEO?

The content should be target oriented and user friendly. Simple language  with suitable sub-headings and small and relevant paragraphs. Content  heading/title should be attractive. Title and content should contain suitable keywords and keywords phrases.

What is the difference between On-page and Off-page optimization?

On page optimization is done within the website and off page optimization is done outside the website. On page optimization involves indexing with search engines mainly and the off page optimization involves creating back links.

What is black hat SEO?

Black hat SEO is a practice which is done by way of violating the guidelines and rules as set by the search engines. A website can be penalized and banned by Search Engines for practicing the black hat SEO.

What is SEM?

SEM is the abbreviated form of  Search Engine Marketing. SEM is a kind of Internet or digital marketing practices aimed at promoting a  websites by increasing their visibility in search engines results pages (SERPs)  through various forms of advertising like PPC ads, banner ads, e-mail marketing.

What is SMM?

 SMM is called Social Media Marketing. This is a most popular and important digital marketing practice in the modern world. The websites or contents of a particular website are promoted through different SMM networking sites like Facebook, Twitter, Linkedin, Google+, etc.

What is SERP?

SERP  means Search Engine Result Page. This is the visible  page after a search is conducted.

What is the distinction between keyword and keyword phrases?

A keyword is a single word related to a specific product or  services  which is used for searching purpose with the search engines. A keyword  phrase is the combination of  words including key words. Suitable keywords and keywords phrases are identified  by using appropriate key word research tools. Web contents are optimized by using those keywords and keywords phrases.

What is the distinction between SEO and Digital Marketing?

SEO prepares a website for effectively crawling by the search engine spiders or robots. SEO constitute a small part of digital marketing.

Digital Marketing  exposes a website both online and through mobile technology. Digital marketing involves various wings of marketing services like  SEO, SEM, SMM, E-mail Marketing, SMS, and aimed at promoting product and services and driving traffic to websites.

What is  “Crawler”?

Robots, Spiders and Crawlers are different “Aides” for search engines. They scan the web pages as submitted to search engines. They collect data following web page links and facilitate  to orderly  indexing by the search engines.

What is white hat SEO?

White hat SEO is the best practice SEO. Here SEO is done following the appropriate guidelines and rules as prescribed by search engines.


SEO is a single most important  action to be implemented effectively in order to produce better search engines results and to improve Google Page Rank and Alexa Rank. The above  SEO-FAQs for SEO and the related answers will help to implement SEO effectively. This is not the exhaustive list of  FAQs for On page optimization and off page optimization. Nevertheless, content is the “King”. Write unique, creative, interesting, compelling and engaging content and win the game accordingly.

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